Jerome Toole
Full-stack developer
Independent ticketing and digital-product expertise — on your side of the table.
Founder — ticketing & digital product specialist
Adam has spent more than fifteen years implementing, managing and customising ticketing, CRM and CMS systems for venues across the UK, EU and North American markets — with a particular interest in customer experience and the data behind every booking.
Op-Tix exists to give organisations that same expertise on their side of the table: independent, practical, and focused on outcomes rather than a particular vendor's roadmap.
Connect on LinkedIn ↗Before Op-Tix, across senior ticketing and product roles, Adam worked with teams at:
Hampstead Theatre | National Theatre | Almeida | Scottish Ballet | Birmingham Hippodrome | Leeds Museums & Galleries | Leeds Arts Events & Venues | National Museums Scotland | The Glass House | Sadler's Wells | London Theatre Company | Leeds Heritage Theatres | Opera North | Northern Stage | Dramaten | The Soraya | Crystal Bridges | The Momentary | New Jersey Theatre Alliance | Ensemble Theatre Cincinnati | TheatreWorks Silicon Valley | Opera News | Folger Shakespeare Library
No reseller deals, no kickbacks. Advice you can trust because it isn't tied to a vendor.
Wireframes, test scripts and project plans — not just slide decks. Work that ships.
Decisions grounded in what your database and booking journey actually show.
When a project needs more hands, Op-Tix draws on a trusted network of freelancers and technical specialists — developers, designers, data analysts and box-office experts. You get exactly the expertise the job needs, without the overhead, layers or markup of a big agency.
A few of the freelancers and specialists I bring in when a project needs more than one pair of hands.
Full-stack developer
BI & Data specialist
Analytics & SEO
Business Growth Consultant
Digital strategist & designer
Tell us what you're trying to achieve — we'll tell you how we'd approach it.